Friday, July 2, 2010
Where Was I?
Wow, some time has passed since I last posted. The days fly by when you are busy! Well I guess I will start this post by closing the last post about the Licensing Expo. Basically the Licensing Expo is the largest Expo of its kind in the Western Hemisphere. Anyone who is someone has a presence at this show. Some of the heavy hitters as I like to call them that were in attendance were, Marvel, DC, Fox, NBC, CBS, Sci-Fi, WWE, and Universal. The purpose of this show is to make contacts and license your properties to these major companies. Now there are a ton of great companies in attendance as well. I would not go as far as to say they are smaller than the companies I mentioned above but possibly not as known in the mainstream, so that is why I did not mention them. I believe there were about 500 or so companies in attendance. With all that said this is where deals are made, some right on the spot as they have "deal making rooms" that are closed off from the rest of the showroom floor. Many of the bigger companies like Universal require you to have a reservation with someone on staff to even enter their booth. Now when I say booth I mean a large booth about 100 foot by 100 foot. It was quite impressive, and at times overwhelming as we did not know where to go next or where to start. By the end of the day however we had made some great contacts and had a decent idea of what to expect and how to prepare for next year. I will try to post photos in the near future. In closing I would like to encourage anyone in the entertainment field that has a property to license, to attend this Expo as it is a great opportunity to shop around your projects yourself. Remember no one cares as much about what you are doing as you do. --Upward and Onward--
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